Social Media and Political Mobilisation: A Study of Twitter Usage Among Youth Voters in Tier-2 Cities of Gujarat
Harshad Trivedi & Dr. Maria Elena Santos
Published in IJMEER (Vol. 1, Issue 2, April–June 2026) · Pages 171-182 · DOI: 10.5281/zenodo.21809155
Abstract
Social media platforms, particularly Twitter (X), have transformed political communication and youth voter mobilisation in urban India. This study examines Twitter usage patterns, information verification habits, and political participation among 350 youth voters aged 18-25 in tier-2 cities of Gujarat (Vadodara, Rajkot, and Bhavnagar). Through survey analysis and content analysis of political hashtag campaigns, the study evaluates how social media exposure shapes political efficacy, online activism, and electoral turnout.
Keywords
Author Affiliations
- Lecturer, Department of Journalism and Mass Communication, Gujarat Vidyasabha, Ahmedabad, Gujarat
- Associate Professor, Department of Communication and Media Studies, University of Cebu, Cebu City, Philippines
How to Cite
Copyright & Licensing
This article is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).
You may share, copy, and redistribute this work for non-commercial purposes, provided you give appropriate credit to the author(s) and IJMEER. Commercial use is not permitted.